MARKETING

Our marketing activities mainly focus on online marketing management. We create strategies, communicate, manage advertisements, track them, draw conclusions, and optimize.

Ensuring online presence is our main goal, and we strive to support its results with the most accurate data possible.

web development

Our websites are custom-developed. They are extremely fast and user-friendly.

However, one of the most important features of the websites we develop is the conversion measurement system we've created, which measures with 100% accuracy. This enables us to perform 100% data-driven marketing activities when we connect this system with the tools used in PPC campaigns.

communication

- Managing Facebook, Instagram, and TikTok profiles, creating and publishing posts
- Copywriting for communication
- Providing a marketing CRM system

content creation

• Graphic design
• Production of own creatives /film, photo, animation/
• Production of AI content
• Royalty-free photos, music, and videos

PPC

- Facebook Ads management
- Instagram Ads management
- Google Ads management
- TikTok Ads management
- LinkedIn Ads management

PPC AD MANAGEMENT

Effective and successful PPC campaign management is our passion! Our team of experts is ready to assist you in leveraging the opportunities within Google Ads, Facebook, Instagram, and TikTok advertising platforms to drive success for your business.

With Google Ads, we create targeted ads that appear directly in front of your potential customers when they are actively searching for your products or services. We conduct detailed keyword research, optimize the ads, and track conversions to maximize your return on investment (ROI).

Facebook ads provide the opportunity to target your audience based on demographics, interests, and behaviors. We create eye-catching visuals and messages that encourage interactions and increase brand awareness.

Instagram ads are ideal for visually appealing content. We create creative campaigns that showcase your products or services in an inspiring and eye-catching way. Both Instagram Stories and feed ads are effective in reaching your target audience and increasing engagement.


Through TikTok ads, you can reach a younger, trend-following audience that is open to new and entertaining content. We create short, creative videos that have viral potential and spread quickly on the platform, thereby increasing brand awareness and engagement.

MARKETING STRATEGIES

In online advertising, we use a variety of marketing strategies to effectively reach the target audience and increase conversion rates.

Funnel-based marketing

The marketing funnel is a model that describes the different stages of the customer journey from awareness to conversion and customer retention.

Awareness: advertisements, blogs, social media posts

Interest: email campaigns, detailed product descriptions, webinars

Consideration: free trials, demos, case studies

Conversion: purchase incentive offers, promotions

Retention: emails, loyalty programs

STDC (See, Think, Do, Care)

The STDC model is a customer-centric approach that focuses on four stages of the customer journey.

See: broad campaigns that aim to reach as wide an audience as possible. For example, brand-building videos on YouTube or attention-grabbing posts on social media.

Think: content that encourages the audience to think about the brand and its offerings. Blog posts, advertisements, e-books, and detailed product information.

Do: campaigns that encourage direct action, such as PPC ads, special offers, and CTAs (calls to action).

Care: customer retention campaigns, such as loyalty programs, customer service emails, and exclusive offers for existing customers.

Remarketing and e-mail marketing

The goal of remarketing is to retarget users who have already visited the website but did not make a conversion.

We use Google Ads and Meta Ads, and for recruiting campaigns, we even implement LinkedIn Ads remarketing campaigns, which display various types of ads to previous visitors to lure them back and encourage conversion.

Email marketing is one of the most effective ways to maintain direct contact with customers. This includes newsletters, promotional emails, customer service messages, and automated email campaigns.

Oloren assists with sales support to build email lists and launch targeted email campaigns that increase conversion rates and strengthen customer relationships.

Data-driven marketing

Data-driven marketing refers to the use of data collected based on user behavior and market trends to optimize marketing strategies.

A/B testing

In A/B testing, we compare two or more variations of different elements of a marketing campaign (such as ads, landing pages, email subjects) to determine which performs better.

Multichannel marketing

We reach our target audiences and potential converters through multiple channels, including both online and offline channels. Integrated campaigns that convey a unified message across various platforms, such as social media, email, search ads, and offline advertising.

Influencer marketing

In influencer marketing, we use popular social media users or bloggers and vloggers to promote products or services. There are several influencer agencies available in Hungary that we are in contact with, and if needed, we can involve significant resources to carry out the campaigns.

Social media ads

Social media advertisements are paid ads placed on the social platforms we like (Facebook, Instagram, TikTok, LinkedIn) that specifically reach users. We have the opportunity to deliver targeted ads, visual content, and creative messages to our clients' target audiences based on demographic, interest, and behavioral data.

Video marketing

Video content is becoming increasingly popular in the online space. TikTok, Facebook and Instagram Reels, YouTube and YouTube Shorts videos, live broadcasts, and webinars effectively increase engagement and brand awareness.

How can we help you?

Phone: +36 (30) 964-0339

E-mail: info@oloren.hu

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